Posts Tagged ‘Ormskirk’

Jude Hanlon looks through the letterbox

19/05/2010, 11:05:51 AM

As well as being political activists my husband and I run our own computer support company. Recently we’ve been doing a lot of research into effective and unusual marketing techniques, and we’ve been exploring the crossover between business and political marketing.

The two problems with political marketing are getting it picked up – then getting it read. And then having enough credibility and persuasion in your content to get the reader to vote for you, and then getting the rest of their household to vote for you as well.

This spring the big hurdles were “they’re all the same” and “we never see anyone”, along with the general ennui which always underlies local elections. (more…)

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