Posts Tagged ‘press releases’

The twelve rules of opposition: day ten

03/01/2012, 03:00:13 PM

by Atul Hatwal

Rule 10: Stories, stories, stories

It’s not often that there is unanimity between the pixels of Uncut and Liberal Conspiracy, but on one issue there is total agreement – the need for Labour to be more prolific in generating news stories.

In May last year, Sunny Hundal posted about how the shadow cabinet seemed half  asleep. The big stories revealing the levels of public sector job cuts, crony appointments to quangos and costs of over-running departmental programmes were all driven by pressure groups.

Precious little research that quantified what the government was doing was coming from the shadow cabinet.

Based on an analysis of Labour press releases as part of Uncut’s monthly work effort league, since Ed Miliband became leader, his shadow cabinet (excluding the leader and deputy leader) have proactively generated 70 stories between them.


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