The web ‘strategies’ of the candidates are failing to impress for exactly the same reason the candidates themselves are: none of them has anything much to say.

I don’t expect more than the simple, flat and un-aesthetic websites and non-existent web strategies of the candidates because I don’t expect much of anything from them.

A leadership campaign can only be as exciting as the candidates themselves, and an online communications strategy can only be as exciting as the campaign. More bluntly put, the candidates aren’t exciting, so the campaigns aren’t interesting, so the web products are boring. (more…)