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Time for some nostalgia marketing for Labour

23/05/2012, 07:00:05 AM

by Peter Goddard

We are living, as the old Chinese curse has it, in interesting times. Greece is on the verge of exiting the Euro, in Spain, Bankia has to deny rumours of a run, the News International debacle just keeps on going. Short of Rebecca’s horses eating each other, the signs that the old certainties no longer apply couldn’t get much worse.

The Tories are playing directly into this narrative of unease with their programme of cuts, cuts and more cuts. And this week they have further identified themselves with the sense of national uncertainty and fear with their plans to make sacking employees easer.

This close identification between the Tories and personal insecurity for so many people provides Labour with an opportunity to offer something different.

Leaving it to finer minds to identify the policies that might take the country through this traumatic period and into happier times, there are a range of things we can do in terms of messaging and presentation to maximise the attractiveness of the party during a period like this.

It is a widely-agreed truth in marketing that in times of hardship or recession, nostalgia becomes a powerful ally.

As Martin Lindstrom says in his book, Brandwashing, “In the face of insecurity or uncertainty about the future, we want nothing more than to revert to a more stable time.”

Marketers have been acting on this for some time already. Back in 2009 the New York Times reported that, “As the recession continues taking its toll, marketers are trying to tap into fond memories to help sell what few products shoppers are still buying.”

Certainly things have not got any better since then.

Knowing this, what could Labour do?

First and foremost, it can stop reinventing itself, having ‘conversations’ in which nobody is really listening and obsessing about exactly what shade of what colour the Labour party might be today.

Secondly, it can start remembering, celebrating and reminding people of the substantial achievements of the Labour party, locating today’s party as the evolution of the party for people who stand up for the less fortunate.

The NHS. The sacrosanct-to-all-voters NHS that Labour built is the easiest example to point to, but there is much, much more. The post-war social housing revolution, equalities legislation and most recently, rebuilding this country’s schools and hospitals after generations of neglect.

Practically, this can be achieved without mechanical repetition in speeches. Labour doesn’t have to trap itself in a retelling of the past to make its point.

What is required is some retro show don’t tell.

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Whip’s Notebook: Where have all the Tories Gone?

22/05/2012, 07:00:53 AM

by Jon Ashworth

Since the Queen’s Speech, the House of Commons chamber has become a very different place. As a dutiful whip I spend most of my time in and around the chamber and although too many dismiss what goes in there as irrelevant, I still agree with Tony Blair’s valedictory description of it as the arena that sets the heart beating a little faster and is often the place for the pursuit of noble causes.

Whipping affords me the advantage of seeing our opposition on the Tory benches close up, indeed I can often see the whites of their eyes.

I’m fast becoming familiar with the various personalities on the Tory benches. There are the desperately ambitious types mustard-keen for George Osborne’s recognition (it’s always Osborne they want to impress not so much Cameron oddly), the eurosceptic rebels who bang on about nothing else, the thoughtful select committee parliamentarians and the patrician grandees who, I have to admit, are like nothing I have ever come across before in my life.

But this last week I’ve seen less of them. Labour MPs have totally dominated the debates on the gracious address. Our chief whip in the Lords has highlighted already the flimsiness of this Queens Speech. All quite extraordinary for a government’s second Queen’s speech considering this government is made up of a party out of office for thirteen years and another that has been out of office for ninety or so years.

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Profiles of Labour’s candidates for the Bristol mayoralty: Kelvin Blake

21/05/2012, 06:09:01 PM

As part of a series on all short-listed candidates, Amanda Ramsay speaks to former Bristol City Councillor Kelvin Blake

Kelvin Blake was the first Labour campaigner for a ‘yes’ vote in the 3 May referendum to publicly declare his interest in standing for Bristol mayor.

A likeable character, Blake presses all the right Labour buttons: “My focus and energy will be on delivering a fairer more equitable city for everyone,” he tells me.

Offering a good balance, with both city council experience and having spent his career in the private sector, Blake proudly tells of working his way up from the bottom, as he puts it, having left school with few formal qualifications. Blake is an experienced senior programme director at BT, living in Knowle West, about two miles from the city centre.

A non-executive director of University Hospitals Bristol NHS Foundation Trust, Blake is a softly spoken Bristolian who speaks with infectious conviction and a real passion, not just for the city he’s always lived in, but also for the future of the Labour Party at a city level.

“We have the opportunity, between now and the election, to talk about an inclusive vision for our city and a programme of delivery, to tackle the key issues with a sense of urgency. That’s exciting.”

Of the election on 15 November, he points out: “This election is almost as important as a general election. It is about Bristol’s future but it will also be a judgement call on the terrible direction of this Tory led government and Labour’s response.

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The Tory party: idealists welcome

21/05/2012, 01:30:53 PM

by Kevin Meagher

For JS Mill, the Tories were famously the stupid party. By the 1980s they were definitely the ideological party. But under David Cameron are they are becoming something else: the home for political idealists?

We casually think of idealism as the preserve of the Left, but the lodestar of this government is to reshape the state in as profound a way as Attlee or Thatcher managed.

From the NHS reforms to free schools. From academies to police commissioners. From the big society to big city mayors. Austerity cuts through to the massive welfare shake-ups; there is an abundance of idealism. Or ‘tip-up-the-apple-cart-ism.’

Much of it is to be regretted of course; a lot of it feels impractical, even reckless, but idealism it most definitely is. As is George Osborne’s “faith based” economic policy. In the face of overwhelming evidence to the contrary, he presses on.

It’s like watching one of those old bits of film of a man flapping giant cardboard wings and jumping off a pier, expecting to fly. The chancellor is the ultimate expression of optimism over reason.

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The truth about the thinnest Queen’s Speech in modern times

21/05/2012, 06:00:57 AM

by Steve Bassam

Much commentary has already been made about the government’s wafer thin agenda for the 2012-13 parliamentary session. The thing is, it is actually far worse than most observers have noticed, not least because of the uncertainty created by putting Lords reform at the heart of the programme.

The recent Queen’s Speech identified just 15 bills in a programme designed to accommodate the LibDems’ pet obsession. Yet ministers are likely to press through even less legislation, as 5 of these bills have already been identified for carry over until the next session. We are not talking minor matters here, but big issues such as energy, banking reform, children and families, and pensions, as well as an EU Accession Bill for Croatia.

This amounts to third of the government’s new legislative programme to be subject to carry over motions. None of these bills will have been drafted yet, and some may even need a white paper to launch them.

We also know that despite the best efforts of the joint committees on Lords reform, that bill is currently being re-drafted to try and make it more acceptable – the question is for whom?

So, for much of the rest of this calendar year we, we will have just 9 bills in play in the Lords. At this stage in most parliaments, governments are just getting into their stride.

Our analysis of the period since the late 1970s suggests a government in its third year of power can expect to push up to 40 to 45 bills, 30 of which will be part of a core programme.

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Profiles of Labour’s candidates for the Bristol mayoralty: Marvin Rees

18/05/2012, 03:14:51 PM

In the first of a series of profiles of the mayoral candidates, Amanda Ramsay talks to Marvin Rees

With an election on 15 November for Bristol to have an elected mayor, Labour South West announced a short-list of candidates yesterday for the Bristol mayoral selection: former city councillor Kelvin Blake, current Labour group leader Cllr Peter Hammond, former council leader Cllr Helen Holland, former Bristol City Councillor and MP for Wansdyke in Somerset Dan Norris and party activist Marvin Rees.

First off the blocks for Labour, the weekend after Bristol voted yes, was Marvin Rees, who had actively campaigned for a yes vote in the 3 May referendum. He appeared on the BBC Sunday Politics show and cuts an impressive figure.

Rees is a manager for race equality in mental health with NHS Bristol and a former journalist and BBC Radio presenter. Hailing from the Yale Global Leaders Programme, he has an intriguing CV and was apparently once the executive assistant to President Clinton’s Spiritual Advisor. Rees stood unsuccessfully for the Bristol West selection in 2010.

Rees speaks with authority about life in Bristol’s inner city, coming from a poor background and says: “I was one of two brown-skinned children of a single white woman.”

Despite the poverty in some parts, during the referendum campaign the prime minister pointed to Bristol being the second richest UK city outside London, but local people feel the city could do much more.

“Bristol is a premiership city performing at championship level,” explains Rees, who blames poor leadership at a council level.

“Core to that underperformance has been a vacuum of leadership, the lack of an aspirational long term vision for where Bristol wants to be and how it will get there and the absence of a coherent city narrative, that genuinely results from and reflects the lives of all Bristol residents.

“There is an on-going challenge in making best use of the council officer-elected member relationship particularly around the charge that it is officers not politicians who lead or manage the city.”

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As Greece melts down, is anyone meeting in Cabinet Office Briefing Room A (COBRA)?

17/05/2012, 12:23:22 AM

by Peter Watt

Over the years, you always knew when there was a real crisis on, when you heard there was a meeting in COBRA. Whenever a news reader announced that the prime minister had chaired a meeting of COBRA it was generally pretty serious stuff. Apparently, in the interests of accuracy, the meetings are actually called COBR meetings – room A refers to just one of the secret command and control centres in and under Whitehall.

Wikipedia describes COBRA as:

“A term used to describe the formation of a crisis response committee, coordinating the actions of bodies within the government of the United Kingdom in response to instances of national or regional crisis, or during events abroad with major implications for the UK. The constitution of a COBR will depend on the nature of the incident but it is usually chaired by the Prime Minister or another senior minister, with other key ministers as appropriate, and representatives of relevant external organizations such as the Association of Chief Police Officers and the Local Government Association.”

These meetings and their venues were once so secret, it was only in 2010 that a single photograph of “room A” was released.

In recent years, and I may be wrong about this, it seems that COBRA has convened more often: summer riots, foot and mouth, terrorism, contingency planning for fuel strikes and volcanic ash clouds have all prompted the COBRA to raise its head. It is all perfectly sensible that the government has the ability to bring the right people together with the information they need to make effective decisions quickly. Not a panic move, but a good example of our government working to maintain essential services and keep us safe.

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The fall in unemployment is based on p/t working & self-employment

16/05/2012, 12:55:19 PM

by Tony Dolphin

The news that unemployment fell by 45,000 in the first three months of this year, compared to the last three months of 2011, is very welcome. It suggests the current recession in the UK – if it is not revised away when the next set of GDP data are released – is likely to be a very mild one. The drop in youth unemployment – by 18,000 in the latest three months – is further good news.

But there is reason to be cautious.

The labour market is not improving because firms are recruiting more full-time employees. It is improving because more people are taking part-time work, reluctantly, and because more people are setting themselves up in self-employment, possibly also reluctantly.

The 105,000 increase in employment in the latest quarter was more than accounted for by part-time workers. The number in full-time employment fell by 13,000. We know many of these part-time workers are unhappy because the Office for National Statistics asks part-time workers if they would prefer to be working full-time and 1,418,000 said ‘yes’ in the latest three months – the highest number since comparable records began in 1992.

Looking at the numbers differently, 90,000 of the 105,000 increase in employment in the last quarter is due to an increase in self-employment. Unfortunately, the ONS does not ask the self-employed if they would rather be working as an employee – but it is a fair bet that some of the recent increase reflects people who would rather not be self-employed but cannot find a company to employ them.

These are not new trends. The following table shows the change in employment over the last four years (i.e. comparing the first quarter of 2008, just before the recession, with the first quarter of 2012).

The big picture over this period is that total employment in the UK has fallen by just under 300,000. But the number of full-time employees is down by 800,000, while the number of part-time employees and the number of part-time self-employed people are both up by about 250,000. There has also been an increase over this period of over 700,000 in the number of people working part-time who say they are doing so because they want a full-time job.

The continuing legacy of the recession, therefore, is a labour market characterised by companies that are reluctant to take on more full-time employees and workers who are reluctantly working part-time – either for companies or for themselves.

Tony Dolphin is Chief Economist at IPPR

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The status quo in London is not an option

16/05/2012, 07:00:59 AM

by Rob Marchant

As the post-election dust settles, we must hope that the party is, somewhere, currently holding a quiet post-mortem, to take away the lessons for next time. There are many positives we can take away, of course: that the locals went swimmingly and so did the London Assembly. And that we held Glasgow, that vital first step in turning around the Scottish party, a task which is, in turn, a sine qua non for preserving the very Union.

However, in a post-mortem, the biggest lesson to learn – and the easiest to forget if, as in this case, things have gone well – usually comes from what went wrong, not what went right.

In this case, it’s staring us in the face: we lost the mayorals to a mediocre candidate whose party was fairly unpopular, while our London result overall was a resounding win. And what went badly wrong was not the policy offering or the party’s campaign tactics, but the Livingstone candidacy itself.

What is the long-term lesson for Labour, then? How should we be fine-tuning our London strategy? There’s no need to go through again how the election was thrown by the candidate (although, if you need one, there’s a summary here). But he is just one man, and now he is gone. So, job done, right?

Well, no. Labour’s pressing task now is to ensure this can never happen again. And, by the way, he is not gone.

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Gus O’Donnell gives Leveson his prescription for media mismanagement

15/05/2012, 07:00:22 AM

by Atul Hatwal

A little tidbit from Gus O’Donnell’s written evidence at the Leveson Inquiry yesterday:

“When Alastair Campbell was appointed Director of Communications at Number 10, an Order in Council granted him the power to instruct civil servants. I thought that the power was an inappropriate one for a special adviser to have. I felt it was important to have a good civil servant as the Prime Minister’s official spokesperson, without any outré Orders in Council. Civil servants are more able to achieve impartiality in briefing and avoid being drawn into political briefing. They have conducted all press briefings on behalf of the Government since that time – Gordon Brown stuck with that approach and so has his successor.”

O’Donnell clearly felt he was making a telling point. A political appointee directing civil servants was such a self-evidently bad thing that neither of Tony Blair’s successors had chosen to repeat this ill-starred experiment.

That’s one view.

Alternately, part of the reason that press coverage of each of Tony Blair’s successors has careened off the rails so violently is that there hasn’t been a single, partisan media chief in control of the government communications machine since Alastair Campbell.

Gordon Brown and David Cameron have each appointed media advisers, but with a limited reach across Whitehall.

The vast empire of hundreds of departmental press officers has been outside of Number 10’s purview. This army of media managers reports up through the civil service hierarchy, independent of the government’s political operation.

It’s an important distinction. Despite the frequent and genuine pleas from civil servants to their ministers that all they want to do is serve them effectively, ultimately, departmental press officers’ future career advancement is in the hands of the mandarins.

That means they are beholden to different masters.

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