Posts Tagged ‘campaign contracts’

Really refounding Labour

25/06/2011, 01:22:44 PM

by David Prescott

So the party’s consulatation on how it operates has drawn to a close.

I know the cyncial among you might think that it was a waste of time. Personally, I think it has been a significant opportunity to help people who genuinely don’t have many ideas on how to restructure the party. This really was blank page politics and the following was my little doodle.

During the last general election, as director of campaigns for go fourth, the campaign for a Labour fourth term, I helped to organise and deliver a key seats tour of the country.

In a hired Ford Transit, financed by small online donations and Unite, we managed to cover 70 marginal seats in those 30 days of the short campaign and 30 more in the long campaign (from January to April).

It gave us a fascinating insight into what worked and what didn’t work in the key seats.

It became very clear, during the course of the tour, that some were far better prepared than others. A good test would be to see how well organized the visit was and how many activists attended.

The better ones would have more than 20 activists and supporters, a good location with strong footfall and journalists lined-up for interviews. The worst ones would let us meander down a street with no clear direction, purpose or media.

But the clearest indicator was the result and swing. (more…)

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