Posts Tagged ‘campaigns’

INSIDE the leadership campaigns: website, text, office, er.. action

26/05/2010, 02:29:53 PM

The unifying theme of all the leadership campaigns remains as we reported it last week: shambles.

Front runner David Miliband’s organisation is the nearest to being slick.  But it is not very near.

At the whizzy end of things, he is the only one with a broadcast text message system, which alerts targeted Labour MPs to forthcoming Miliband encounter opportunities.  It tells them where he will be, when, and with what voter segment (Northerners, trades unionists, women etc).

This is a canny Pavlovian ruse by Team David: MPs are already accustomed to receive hourly instructions – from the whips – by this means. The whips’ messages show up as sent by ‘Rapide’.  The young dauphin’s come through from ‘D_M’. You cannot reply. (more…)

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