by Atul Hatwal

A little tidbit from Gus O’Donnell’s written evidence at the Leveson Inquiry yesterday:

“When Alastair Campbell was appointed Director of Communications at Number 10, an Order in Council granted him the power to instruct civil servants. I thought that the power was an inappropriate one for a special adviser to have. I felt it was important to have a good civil servant as the Prime Minister’s official spokesperson, without any outré Orders in Council. Civil servants are more able to achieve impartiality in briefing and avoid being drawn into political briefing. They have conducted all press briefings on behalf of the Government since that time – Gordon Brown stuck with that approach and so has his successor.”

O’Donnell clearly felt he was making a telling point. A political appointee directing civil servants was such a self-evidently bad thing that neither of Tony Blair’s successors had chosen to repeat this ill-starred experiment.

That’s one view.

Alternately, part of the reason that press coverage of each of Tony Blair’s successors has careened off the rails so violently is that there hasn’t been a single, partisan media chief in control of the government communications machine since Alastair Campbell.

Gordon Brown and David Cameron have each appointed media advisers, but with a limited reach across Whitehall.

The vast empire of hundreds of departmental press officers has been outside of Number 10’s purview. This army of media managers reports up through the civil service hierarchy, independent of the government’s political operation.

It’s an important distinction. Despite the frequent and genuine pleas from civil servants to their ministers that all they want to do is serve them effectively, ultimately, departmental press officers’ future career advancement is in the hands of the mandarins.

That means they are beholden to different masters.

(more…)