This is a really good time to be recruiting new members – indeed, people seem to be recruiting themselves. In Broxtowe alone, we’ve had a couple of dozen newcomers who signed up entirely spontaneously after the election. People who left us a while back are putting Iraq behind them, dismayed by the change of government and seeing us as the only anti-Tory game in town.

That’s great – a core of party activists is absolutely essential. But we also need a strategy for involving people who don’t, for whatever reason, want to join. Being a member of a political party is unfashionable, seen by many as rather like joining the Jehovah’s Witnesses: it doesn’t make you a bad person, but many people think it’s not very cool. We can deplore that but we need to recognise it. And it’s not just us – Tory membership has been falling, even in the year up to the election that they expected to win.

I was MP for Broxtowe from 1997 until three weeks ago. Broxtowe, a mixture of towns and villages west of Nottingham, is traditional Tory territory and the demographics are changing against us, with more and more prosperous commuter housing. In 1992, the last close-run General Election, they won it by a 14% (10,000 votes) margin. This year, they won it by just 0.7% (389 votes), with a swing since 2005 of 2.6%, one of the lowest in England. We lost, but seemingly we’ve still been doing something right. (more…)