Posts Tagged ‘Occupy’

Occupy’s marketing lesson for Labour

15/02/2012, 07:00:49 AM

by Peter Goddard

Despite an unbeatable city centre location, great transport links and, eventually, welcoming neighbours, it looks like London’s newest bijou residential opportunity – the Occupy camp at St.Pauls – is about to close its doors, or more accurately tent flaps.

Although a judgement on eviction has been postponed until 22nd February, it seems that even without the attention of the judiciary, time is running out for the not so happy campers.

The Telegraph reports “a leading group member” all but admitting the disintegration of the site, quoting: “it really is tough. People always ask about the cold, but the cold is the least of it. We have people with alcohol and drug addiction issues, we have people with mental health problems and very challenging behaviour”.

Thus the media narrative about the Occupiers seems set.

The campers were idealistic, they were naïve, they were probably long-haired and smelly. Despite their best efforts, big bonuses will still be paid (in the private sector at least), business will carry on as usual and, all in all, nothing will have been changed.

From a news perspective, the story of Occupy is coming to an end, the campers ultimately undone by their own lack of organisation and inability to express their needs beyond an angry cry of rage.

In one sense, this is right. It certainly describes the facts. But let’s not forget that although the media loves an easy story arc, the real world often offers much more interesting, and useful complexity.


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