Posts Tagged ‘Real Ed’

Kill Red Ed. Introduce Real Ed, says Jonathan Todd

28/09/2010, 01:30:11 PM

This afternoon Ed Miliband will introduce himself and reintroduce our party to a country unfamiliar with him and wary of us. The country needs to get to know Real Ed before Red Ed compounds the hostility towards us. This introduction and reintroduction should be made with the narrative which he intends to articulate at the next general election in mind. The first steps he takes as party leader could determine whether or not this journey ends in Downing Street.

A useful political narrative should have three parts: an explanation of where we are; a vision of where we want to get to; and a plan for realising the vision. David Cameron’s general election narrative is predictable. He will describe a country recovered from Labour excess; festooned with the tiny platoons of the Big Society and the ringing tills of prosperity. Rolling back the state, he will argue, took us this far and remains imperative to taking us further into Cameron’s sunny uplands. Hence his commitments to have people keep more of their own money through reduced taxation and his warnings, potentially echoed by almost all of the media, of Labour’s high taxes and big government.

Ed needs to do more than attack this logic. He also needs to promulgate his own contrasting narrative. For his story to have traction he has to confront various realities this afternoon: preparing our movement for the challenges ahead and communicating to the country that the party is prepared to take the steps necessary to meet these challenges.


Facebook Twitter Digg Delicious StumbleUpon