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Cameron’s Olympic fail: Over 1 in 3 no longer back the games as the numbers of young taking part in sport fall

18/04/2012, 07:05:17 AM

by Atul Hatwal

With 100 days to go until the Olympics, new figures uncovered by Labour Uncut reveal how public support for the games is slipping while participation in sport amongst 16-24 year olds is falling.

In 2011, the numbers who were either opposed or indifferent to the games rose from 33% to 36% compared to 2010/11, while the numbers backing the Olympics dropped from 66% to 63%.

The fall in public support is the first to be registered since 2008/9 and means that more than a third of the country no longer backs the games.

Any drop in public support will worry the government which has committed hundreds of millions of pounds in officials’ time and marketing resources to promoting the games to the public.

Public support  was critical to London winning the games when it topped 70% and the government will be vulnerable to charges that their stewardship of the Olympics since 2010 has seen support steadily leach away.

Among those who back the games, one of the main reasons given is the anticipated benefit for the country’s health. 26% of those who are strongly supportive of the games cite either the positive impact on promoting fitness or the benefit of the games for children as the reason for their backing.

However, the latest survey figures also reveal that participation in sport among 16-24 year olds has fallen by 4% since 2009/10. The period of decline coincides almost exactly with the arrival of David Cameron’s government in May 2010.


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