by ffinlo Costain
The Yes to AV campaign is flagging dismally in every poll and will almost certainly lose the referendum on Thursday. No wonder. From the start its organisers failed to understand that they needed to fight and win a single issue campaign, not an election.
Crucially they never understood that the No to AV camp had the easier task. No-ers didn’t have to win the case for first past the post (FPTP) – they simply had to convince people the case for AV was unproven.
The referendum will provide Britons with a once in a lifetime opportunity to make the electoral system a little bit fairer – but instead of making the case for AV, the Yes campaign has been a cheap and tatty, anti-politics affair. If the only reason to change the electoral system is that all politicians are scumbags, then why not just bring on the revolution?
