At the 1992 election, Scotland was one place where the Tory-loving Sun didn’t publish its “If Kinnock wins today will the last person to leave Britain…” front page.
The paper’s infamous attack on Labour would have been wasted on Scottish voters. Instead, Rupert Murdoch’s favourite tabloid switched support from the increasingly toxic Tories to the SNP. The objective, though, was still the same – to stop a Labour government at Westminster.
Fast forward nearly two decades, and we see that history may be repeating itself. The Daily Record political editor, Magnus Gardham, reveals in his blog that News International is hosting a “business breakfast” with first minister, Alex Salmond. It’s an offer that certainly isn’t open to other party leaders during the campaign.
In recent weeks, Murdoch’s Sun has splashed on celebrity endorsers for the SNP and attacked Labour at every opportunity. So it’s odds-on they’ll support the SNP – or at the very least Salmond – by polling day.
Magnus also highlights how this SNP Scottish government has not challenged the Tory-led coalition with the same vigour as they did the previous Labour UK government.
For example, there was no fight-back from Salmond over a recent clampdown on finances by Danny Alexander. According to Magnus, the treasury bean-counter informed SNP finance secretary, John Swinney, that the Scottish government could no longer hold on to unspent cash at the end of the financial year.
Magnus notes that “in days gone by, Salmond would have trampled folk underfoot in his haste to reach the Holyrood chamber for an angry emergency statement”. But not under a Tory government, it seems.
Obviously, there are huge questions about how our print media does actually influence voters these days. As Alastair Campbell reminds us in his blog, the Tories ended up with just one seat north of the border at last year’s general election, despite the Sun supporting them devotedly in Scotland.
The real problem for both the Sun and the SNP is one of credibility. The gymnastics performed by the Sun are of Olympic proportions. Only four year ago, the paper ran an election day splash with the headline “Vote SNP today and you put Scotland’s head in the noose”.
This time round, the Nationalists could find the Sun’s support extremely counterproductive, given that the paper is also supporting the Tories in its other UK editions.
The Scots are too canny to be taken in and will see through Murdoch’s motives. Endorsement from News International for Alex Salmond, the SNP or for both isn’t about what’s best for Scotland. It’s all to do with what’s best for the Tories at Westminster. And the last thing David Cameron wants is Labour first minister in Holyrood fighting for the things that really matter.