by Ian Moss
The course to the next election seems set, unless the Labour party decides to re-engage with the basics of being a political party. The Conservatives will have a significant majority whoever leads them and the opposition vote will splinter – to the SNP in Scotland and in the rest of the country a smattering to Labour, a rump to UKIP and loose change to a Liberal Democrat party that left power regretting it so much that it fled without a credible position to challenge from.
Historic generational support for Labour has been broken in Scotland. The Midlands is also weak for Labour, and the north will go next. Voters that would have turned out for “anything with a red rosette on” are taking a look at Labour and will decide it is time to give up their unconditional support. Instead of having a healthy core to build on, Labour is redefining its core. It risks setting a ceiling on its support through its ongoing mission to alienate voters that disagree with the narrow, ideological view of the world its leadership has championed since 1980.
The first past the post system means parties have to build a coalition before they go to the polls. The only way back to victory for Labour is working across the soft left to the centre to build an electoral block that can challenge for 35-40% of the votes. The Conservative party attracted UKIP voters back to its own coalition with the threat of a Miliband government. Labour has its own UKIP problem which is currently more intractable unless it can re-connect with the working class, small businesses and people who work in trades in its heartlands.
The Conservative party has set its strategy for Labour under Corbyn in one slogan: a “threat to our national security, our economic security and your family’s security”. Slogans don’t work if they don’t go with the grain of people’s thoughts.
