by Leighton Andrews
In 1992, Chris Patten, chair of the Conservative Party, delivered an overall election victory for John Major’s Conservative Party against Labour, but lost his own Bath seat to the Liberal Democrats. In 2016, as a member of Welsh Labour’s campaign committee, I played my part in helping to steer Welsh Labour’s campaign this year, where we held on to 29 of our 30 seats seeing off an expected Conservative challenge – but lost my own seat to Plaid Cymru.
Last month I told the Rhondda Labour Party’s AGM that I would not seek to be their candidate in 2021. Now is the time to reflect more fully on the Rhondda result. Next week I will move on to the challenge facing Labour in the Valleys, as the swing to Plaid Cymru was not simply a Rhondda phenomenon.
It is very clear that there was suppressed – and sometimes, overt – anger in the Rhondda over a range of local issues, principally around education and health; that the anger was focused at Labour in general; that Plaid Cymru exploited these issues effectively, digging deep into the networks of groups which were campaigning against everything from nursery changes to school and health reorganization; that Plaid’s campaign successfully sought to turn these specific issues into a general clamour for ‘change’ ; and that Leanne Wood’s profile – as both Plaid’s leader and as a product of her local community – probably tipped the balance between a close and a clear result.
I have spent most of my adult life running campaigns in some shape or form in a professional capacity. I could have written the Plaid Cymru playbook for this campaign myself:
- Focus on the loss of services and unpopular council and Welsh Government decisions
- Link that to Labour’s 17 years in charge at the Assembly
- Stress the need for change
- Develop Leanne’s personal profile as a product of her local community and its values and as an agent of change – a four year project which paid off.
- Link my own former role as education minister to the changes now being implemented by the Council.
- Avoid obvious public personal attacks, but find ways to provoke a sense of outrage at Labour (MPs’ expenses, Ministerial cars, etc); aggressively project this on social media and on the doorstep in order to generate a sense that Labour is out of touch with local people; and on social media always have people ready to counter Labour positives with negatives.
- Local factors hit us hard.
Issues with the health service, notably over planned changes to local hospital services and access to GP appointments, were clearly of concern. Chris Bryant MP and I had pressed for and achieved some significant improvements in ambulance waiting times, through ring-fencing ambulances in the Cwm Taf area rather than losing them to other areas when they transported people to the Heath and other hospitals – and this was widely recognized by paramedics in particular. Cwm Taf as a Health Board was trying hard to support communities that were in danger of losing GPs by taking over practices.
