In a series of pieces, Uncut writers look back at election day 1997. Tony Sophoclides was a political adviser to John Prescott and closely involved in the key seats campaign
The morning was knocking up in Enfield Southgate and the afternoon Brentford and Isleworth. For two years I’d been immersed in the key seats campaign and finally polling day was at hand.
Everything about Labour’s campaign in 1997 had been focused on 91 seats to secure a majority of 45. By May 1st our returns pointed to big wins in these seats and a new swathe of seats was targeted in the final week.
Looking back with hindsight, you wonder if we should have expanded the target list much earlier but at the time the fear of failure was stamped on our psyche. To even contemplate a comfortable victory was to tempt disaster.
Canvassing went well but still I was edgy. Some of team Prescott met at a pub in Westminster at about 2030 before heading over to Festival Hall for the party an hour later.
Only then did I relax.
Walking in, you knew it was a party. Word of the swings being reported on the ground had got through and there was a feeling of huge expectation.
Various celebs were dotted around the Festival Hall, including Richard Branson. Labour had tried so hard to get him to back us, only for him to tease but not commit. Yet here he was, at the party.
A group of us ended up chatting to him when he did a very odd thing, which is apparently one of his common tricks.
We all shook hands with him when after a few moments he asked one of our number, Sue Haylock (who worked for JP then and still does), the time. She looked at her wrist but the watch was gone.
Branson opened his hand and there it was. Even with all that was going on that evening, I clearly recall wondering how on earth he had time to learn and perfect that trick when he was meant to be running a mega-million pound set of businesses.
The evening rolled on as did the booze. Maybe a little too much.
