Posts Tagged ‘Steve Hilton’

Where is Labour’s Steve Hilton?

29/02/2012, 01:20:18 PM

by Peter Goddard

“We need a new brand.”

It’s a question marketers often dread from a customer. This is because, nine times out of ten, what they are really asking for is a new logo, a strapline and a colour scheme.

This is not a brand. Marty Neumeier in The Brand Gap defines a brand as “A person’s gut feeling about a product, service or company,” which is as good a definition as any.

Because the brand is, in fact, this relationship with the customer, it is vastly more likely to be the defined by a customer’s experience with your organisation than by your “look and feel”.

Of course, your logo is part of this. If your brand is your personality, your logos and straplines can be likened to your clothing. An outfit may be useful for forming a first impression, but eventually you will be judged by your actions.

This is something clearly understood by Steve Hilton, the nearest politics currently has to a new master of the dark arts since Peter Mandelson’s glide back into the shadows.

Hilton managed to turn around the popular view of the Conservatives as the nasty party and re-invent David Cameron as an electable prime minister. Whether it was hugging a hoodie, doing aid work in Africa or talking about “voting blue and going green”, something worked.

Enough voters changed their gut feeling about this Tory leader to put David Cameron in number ten.

(more…)

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David Cameron is a second rate Ted Heath

17/08/2011, 12:00:04 PM

byJonathan Todd

I’m not the first person to compare David Cameron with Ted Heath. Iain Martin has made this parallel. Martin asked last year whether Philip Ziegler’s biography of Heath had been read in Downing Street.

“It should be. Ted Heath was a relentlessly pragmatic Tory leader who had poor relations with his party in Parliament and in the country. He began in government seemingly fixed on a clear course of reform and modernisation. But then he hit stormy waters and, lacking an ideological compass that might have helped guide him through, was blown over. Having failed to build good relations with his colleagues, he had no reservoir of loyalty on which to draw. When Margaret Thatcher emerged he was sunk.”

Heath, though, did have an objective for his government. He wanted to pacify the trade unions and draw them into a corporatist national project that would make us less like the US and more like France, not simply through being part of the common market, but also in terms of industrial policy and organisation. While one might have misgivings about this, it seems a more substantial project than whatever the defining purpose of Cameron’s government is. (more…)

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Thursday News Review

28/07/2011, 06:22:29 AM

Hague’s Libyan gamble

Mr Hague, the foreign secretary, who on Wednesday expelled the remaining staff of the Libyan embassy as Britain granted political recognition to the country’s opposition, said that the democratic gains made during the six-month series of revolutions risk being for naught thanks to sectarian violence and struggling economies. “We mustn’t expect each country to be neatly done in six months. It’s not a computer game that comes to an end when you get bored,” he said in an interview with The Times. He said the future of Egypt would decide the extent to which democracy would flow across the region, calling it “the single most important piece of the jigsaw in the whole Arab Spring”. Mr Hague spoke amid increasingly frantic diplomatic moves five months into a bombing campaign against the Libyan dictatorship. The foreign secretary said Britain could free up frozen funds for the Libyan opposition. – Daily Telegraph

The foreign secretary’s decision is a significant boost for the rebels’ Benghazi-based national transitional council, which is viewed by Britain, as of today, as the “sole governmental authority” in Libya. By taking this action, Britain has come into line with the US, France, Italy and other Nato allies, which had already declared the NTC to be the de facto government of Libya. As a matter of longstanding policy, Britain recognises states, not governments. But in effect London has now “de-recognised” the Gaddafi regime and its representatives in the UK. In doing so, it has further delegitimised the remaining authority of Gaddafi and those around him and has invited the NTC to send a representative – in essence an ambassador – to London. He claimed the move had support from Arab League and African Union countries – many of which, however, continue to deal with Gaddafi’s government. – the Guardian

Huhne file is handed to the prosecutors

Police probing allegations Cabinet minister Chris Huhne made his wife take his speeding points have passed their findings to prosecutors. Lib Dem Energy Secretary Mr Huhne would be forced to quit if the Crown Prosecution Service decides to put him on trial. The Director of Public Prosecutions Keir Starmer will take the final ­decision on the case, after it has been considered by lawyers. Essex police launched the inquiry in May after the allegations surfaced following a newspaper interview with his estranged wife Mrs Pryce. He and Mrs Pryce could both be jailed if they are convicted of perverting the course of justice. – Daily Mirror

Chris Huhne’s future as a Cabinet minister could be determined within weeks after police passed a file to prosecutors yesterday about an alleged speeding offence. Pressure is mounting on the Energy Secretary amid suggestions the Prime Minister may already be considering a possible successor. Mr Huhne faces political oblivion if he is formally accused of perverting the course of justice by allowing his wife to take speeding penalty points for him. Yesterday Downing Street was forced to deny David Cameron and Nick Clegg had already held talks on a mini-reshuffle that will take place if Mr Huhne is forced to resign. However, there is growing speculation the well-regarded LibDem business minister Ed Davey, who is close to Mr Clegg, would be parachuted into the Cabinet to replace the Energy Secretary. – Daily Mail

Ed nose day

Good news for Justine, wife of Ed Miliband. Quieter nights are in prospect in the Miliband family home after the Labour leader underwent a successful operation on his nose to correct a breathing problem. As symptoms of sleep apnoea – aggravated in his case by a deviated septum – include heavy snoring and restlessness, the person most likely to notice the difference is Mr Miliband’s new wife, Justine. The hour-long NHS procedure took place at the Royal National Throat, Nose and Ear Hospital in central London. A Labour source denied suggestions that part of the intention of the operation was to make him sound less “bunged-up”. He said: “I’ve spoken to him since the operation and his voice sounds exactly the same.” – the Independent

An expectant cluster of doctors, of both the medical and spinning variety, gathered around a bedside in Grays Inn Road, London, to await an event that could determine the outcome of the next general election. It was Ed nose day at the Royal National Throat, Nose and Ear hospital. The Labour leader’s spin doctors continued to blather on about how obstructive sleep apnoea is a respiratory condition, leading the throat to repeatedly narrow or close during sleep. But everyone knew that all this medical detail was spin doctor obfuscation. In reality, the hour-long operation was a giant gamble. No one knew whether when he awoke the sound of Miliband’s voice would be transformed. Would the new Bold Ed of recent weeks, willing to tear down the Murdoch empire, be given a voice to match – a lustrous blend of Laurence Olivier, Barry White and Kathleen Turner? Those who have spoken to Miliband (no audio is yet available) say he sounds the same. – the Guardian

The madness of the Steve Hilton

Mr Hilton also suggested to Mr Cameron that he simply ignore European labour regulations on temporary workers, to the alarm of the most senior civil servant in Downing Street. “Steve asked why the PM had to obey the law,” said one Whitehall insider. “Jeremy [Heywood, Mr Cameron’s permanent secretary] had to explain that if David Cameron breaks the law he could be put in prison.” Mr Hilton, who often walks around the Prime Minister’s office without shoes, is an increasingly influential figure who often suggests seemingly crazy ideas in an attempt to spark creative debate. According to a report in the Financial Times, Mr Hilton also recommended sacking hundreds of Government press offices and replacing them with a blog for each Whitehall department. The newspaper quoted a source close to Mr Hilton suggesting that he thought that maternity leave rights were “the biggest obstacle to woman finding work. Steve also wanted to suspend all consumer rights legislation for nine months to see what would happen,” the source added. “Some of his ideas are great but a lot of time is spent at an official level trying to deconstruct his maddest thoughts.” – Daily Telegraph

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Sunday News Review

27/03/2011, 06:59:24 AM

The day after the march before

Did Mr Miliband mess up? In a way, he had wretched luck. The main trade union march was strikingly peaceful. There were small children and babies in prams, and lots of marchers sitting down having picnics. The marchers were overwhelmingly public sector workers, and in real terms that meant the park was crammed with health visitors, nurses, teachers, college lecturers, tax inspectors and council town hall staff. Compared to the angry entitlement brigade I had met the previous day at Labour’s People’s Policy Forum in Nottingham, the TUC marchers were reasonable people. I made a point of asking scores of marchers whether they thought the cuts should be scrapped full stop, or whether they thought some cuts were inevitable. A big majority took the latter view: these were Keynesians not flat-earthers in the main. All were friendly and happy to talk. Mr Miliband was also unlucky because the number of violent protestors was, by all accounts, small. A few hundred people vandalised branches of high street stores and banks they accuse of avoiding taxes, staged an occupation of Fortnum & Mason, the venerable Piccadilly grocers, and attacked police officers with flares and fireworks. He also repeated his honesty of Friday, telling the rally that: “I believe there is a need for difficult choices and some cuts”, though this earned him boos. But, that said, his ill-luck was also entirely predictable. Two days before the march, I found websites rallying protestors to launch physical attacks on shops in Oxford Street on Saturday, after about 10 seconds of Googling. – the Economist

It was the timing that Labour’s high command had been dreading. At the very moment their party leader began his speech at the anti-cuts rally in Hyde Park, anarchists wearing masks and waving red flags began attacking shops and banks in Oxford Street. For several minutes, live television pictures of the violence were accompanied by words from Ed Miliband. The speech could not have been further away in tone from the actions of the mindless minority. Nevertheless, the warning privately expressed by some in Labour’s high command that Mr Miliband should not be anywhere near Saturday’s events appeared to have been vindicated. The juxtaposition overshadowed the central point of Mr Miliband’s speech – an attempt to turn David Cameron’s Big Society against the Prime Minister. – the Telegraph

Shadow Chancellor Ed Balls was briefly heckled by an anti-paedophile demonstrator as he joined the march at Embankment. The man had to be pushed away by stewards after squaring up to Mr Balls as he stopped to speak to reporters. Mr Balls said: “It’s really important that people from all political parties, trade unions, managers, private sector, public sector and parents from up and down the country say these cuts are too deep and too fast. Employment is going up, people are saying there are less police offices, less teaching assistants.  There needs to be a better way, a fairer alternative. We don’t want to go back to the 1980s, which Cameron talks about as being a good era. It was an era of strikes and confrontation. Labour is saying there has to be a fairer alternative.” Mr Balls said Labour leader Ed Miliband, due to speak in Hyde Park, had wanted to join the march but had been told not to on police advice. – the Mirror

Clegg’s calamities continue

The Deputy Prime Minister has commissioned a complete rethink of Lib Dem strategy amid rumblings about his stewardship at the highest level. Insiders say senior party figures including Chris Huhne, a former leadership contender, have been jockeying for position behind the scenes. Rumours about Mr Clegg’s leadership have emerged after mounting discontent among party members in the country who are furious at the direction the party has been taking in government. Rank and file activists, who are more left wing than Mr Clegg, reject many of the more right wing policies adopted by their leader since he entered into coalition with the Tories. Mr Huhne, who ran Mr Clegg close in the last Lib Dem leadership election, has told colleagues privately that he would be interested in leading his party in the future. The rebranding exercise due to get under way next month will involve a total rethink of the party’s direction and could even include changing the name and logo, It is also feared the Lib Dems could lose up to 500 council seats in the local elections, further destabilising Mr Clegg. The Lib Dem leadership rules state that a leader can be removed by a vote of no confidence passed by a majority of MPs or by a statement calling on him to go submitted by 75 local constituency parties. – the Telegraph (more…)

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