by Jack Lesgrin

Eventually, the two opposing forces of rhetoric and reality will collide. They always do with Tory governments. For most of the 20th and 21st-centuries, the Tories have been better at creating and owning the narrative, at opportunistic and sometimes vicious campaigning, and some might say, for short periods, at governing too.

As with all parties, they look upon the social, political and economic consensus of the day, that was moulded by governments of different colours over decades, and adapt accordingly, seeking to shift the dreaded ‘dial’ up, down, right or left-wards. The Tories accepted the NHS and welfare state, and Labour came to accept reform of trade unions and a greater role for private enterprise. In seeking election, parties sometimes seek an armed annexation of opponents’ territory, as with Blair’s “tough on crime, tough on the causes of crime”, or indeed Cameron’s 2006 embrace of environmentalism and oft mis-quoted literal embrace of “hoodies”.

But no amount of spinning, campaigning, Johnson-esque ‘hope-for-the-bestery’ can prevent the clash between a hardwired mentality among most Conservatives that lower spending is more important than higher achievement. This is because, ultimately, despite a few admirable exceptions such as Rory Stewart, or Jeremy Hunt, most Tories, in their heart of hearts do not believe that it is the state’s responsibility to seek to make society fairer, or safer. They will try everything under the sun to avoid admitting the obvious truth that the state is the only actor capable of affecting genuine change, hence Tory governments’ default position of seeking ‘consultation with industry’, or attempting a ‘voluntary code’ to do X,Y or Z.’ Usually, about a decade later, they have to concede that only the state, and law, can sort the issue out. Sugar tax is a good example. Perhaps the most egregious recent example is cigarette advertising. It’s no surprise that it was a Labour government, believing in the role of the state, that banned indoor smoking.

We should beware the illusory effects of the pandemic on British politics. As noted in last week’s column, the clouds parted long enough for the Magic Money Tree to be glimpsed, but the tree is already being hidden away, protected by heavily armed Conservative policy boffins. The government is to be praised for the largesse the state bestowed on people needing support during this crisis. But it would be foolish of the British people, especially the vulnerable, to infer that this is a government of an epoch changing nature akin to that of Atlee, or elements of Blair/Brown.

The Tories’ messaging, and campaigning efficiency in 2010, 15, 17 and 19, conveniently combined with their facing an ineffectual opposition, can convince large enough numbers of voters that compassionate conservatism is on the rise, as Cameron’s environmentalism, or May’s rousing initial emphasis on meritocracy and “fighting against the burning injustice” attests.

Mr Johnson won in 2019 largely on the back of his “Get Brexit Done” mantra, but no one can doubt that the “levelling up” and “Build Back Better” agenda was part of the allure. All rational voters would agree that alongside enjoying apple pie, it would be better to lift-up poorer areas and people to the level of those doing better and it would be good to build a more prosperous and fairer society post-pandemic.

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