Posts Tagged ‘comfort zone’

Camped in our comfort zone, Labour poses no real threat to the Tories

22/05/2015, 05:02:38 PM

by Simon Danczuk

‘Time is running out to save the NHS’. This was the polling-day message thrust through thousands of letterboxes early in the morning by an army of Labour volunteers.

Every Labour MP and member should find one of these leaflets and keep it in a drawer. Forget the Ed stone, these are the real monuments to Labour’s defeat.

It’s a simple rule of politics that the party that wins is the party that owns the future. That’s why Bill Clinton chose Fleetwood Mac’s “Don’t stop thinking about tomorrow” as his campaign song.

People want a government that can sell them a vision of a better tomorrow and map out how to get there. The fact that Labour went into the final day relying a scare story about the NHS shows how far we were from offering that positive vision.

Those leaflets are a window into the comfort zone where Labour has been firmly camped for the last five years. For all the seminars and lectures, re-launches and re-brands, we ended up basically where we started; opposing ‘Tory cuts’ and warning of the doom to come if David Cameron was elected.

This is essentially the same message we were pushing in 2010. It’s an argument that warms the hearts of Labour activists, but leaves the public cold.


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The twelve rules of opposition: day nine

02/01/2012, 04:39:58 PM

by Atul Hatwal

Rule 9: Your strength is your weakness

No-one likes to be unpopular. When a party loses an election, its members and activists do not just feel unpopular, they experience utter rejection at the hands of voters. All those leaflets delivered, doors knocked and phone calls made. For nothing.

What most oppositions do next is no surprise. The retreat into the comfort zone is as understandable as it is likely.

Each party has issues on which they lead, even in the throes of defeat. For example, Labour has the NHS, while the Tories are preferred on immigration. The temptation is to return to these subjects, where the sunshine of public support is still felt, as the mainstays of campaigns in opposition.

It recharges the batteries of a beaten party to do something popular again. For people to see a party stall in the high street and not avert their eyes is sustenance for activists’ political soul. (more…)

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