by Atul Hatwal
There’s spin, and then there’s self-delusion. This morning, Labour needs to remember the difference.
Publicly the party will be busy deflecting blame and attention from its result throughout the day. The spin cycle was already in overdrive last night: “Eastleigh wasn’t even close to being on our key seat list”, “constituency boundary changes moved Labour wards out of Eastleigh,” and “the real losers are the Tories.”
Presenting a positive front is a necessary part of the political process. Fair enough.
But, away from the cameras and microphones, Labour needs to reflect on reality. Forget the lines to take and just think for a moment: fourth. Over half-way through this parliament, we finished fourth.
A win would have been unbelievable. Literally. So this was never an expectation.
Second would have been the actual win. It would have shown that the one nation narrative had resonance with voters and Labour could compete anywhere in the country.
A close third would still have been a good performance and, given Labour’s lack of historical presence in the seat, provided a strong indication that Labour will be competitive in its 30 southern target seats in 2015.
A distant third would have been poor, but just about could have been explained away on the basis of past performance.
But fourth?
Two immediate lessons emerge from this result.
First, Labour fought the wrong campaign. Last week John O’Farrell said, “I’m surprised how much of the literature from the Conservatives and Liberals has been about local authority issues…I’m not standing for the council. I’m standing for Westminster.”
Unfortunately, the voter is never wrong, and it was obvious from the first week of the campaign that Eastleigh’s electors were focused on local issues. Nothing Labour did could shift this.
That the Labour party campaign did not pick this up and pivot to fighting on issues that matter to voters echoes the disaster of Bradford West: a pre-packed campaign, running on auto-pilot, oblivious to voters’ views on the ground.