by Richard Angell and Alex White
So now we know: the Labour party fightback is winning arguments and elections, and we have the hardest-working and most committed activists. A total of 824 councillors gained in last month’s local elections is the best of starts.
But there is still room for improvement. Ed Miliband’s speech to the Progress conference outlined a desire to change and a plan to get out and speak to voters. He should carry that through with other measures while the party is doing well – sitting back is not an option.
Next year we do it all over again for the county council elections, and Ed has the perfect opportunity to really strengthen his hand. Here are five ideas for aiding that step-change in those results and putting us on track for 2015.
1. Start campaigning early
First, we need to be clear about the battleground. The leader’s office has a clear role to play in setting this focus. It should distribute a list of PPCS who have already been selected to all MPs (policy advisers, party affiliates and friendly groups might also be included). Our parliamentarians and shadow cabinet should then focus should on organising campaigning and policy visits, helping with fundraising and organise phonebanking and other acts of solidarity from their own area.
In the seat where we already have Labour candidates fighting in a sea of blue, they need all hands on deck. Second, a list of swing marginals should be drawn up so MPs can get deep into Tory territory and start winning these constituencies before we even have a candidate in place. Each seat should have a detailed plan for funding, campaign days and staff. Labour groups such as Progress, Movement for Change and the Fabians could be helpful additions to capacity on the ground.
2. Twin boroughs and sitting MPs with key southern and eastern seats
Second, considering all the support that was focused on London for the 2012 mayoralty, in 2013 – a fallow election year in London – those 32 London borough parties should be twinned with each of the 35 south-eastern, south-western and eastern seats we lost in 2010. All of this with the sole focus of winning back much-needed county council seats in marginals that will decide who is in government after 2015.
