Posts Tagged ‘fightback fundraiser kitemark’

Four ways Labour can step up a gear

01/06/2012, 02:53:23 PM

by Richard Angell and Alex White

So now we know: the Labour party fightback is winning arguments and elections, and we have the hardest-working and most committed activists. A total of 824 councillors gained in last month’s local elections is the best of starts.

But there is still room for improvement. Ed Miliband’s speech to the Progress conference outlined a desire to change and a plan to get out and speak to voters. He should carry that through with other measures while the party is doing well – sitting back is not an option.

Next year we do it all over again for the county council elections, and Ed has the perfect opportunity to really strengthen his hand. Here are five ideas for aiding that step-change in those results and putting us on track for 2015.

1. Start campaigning early

First, we need to be clear about the battleground. The leader’s office has a clear role to play in setting this focus.  It should distribute a list of PPCS who have already been selected to all MPs (policy advisers, party affiliates and friendly groups might also be included). Our parliamentarians and shadow cabinet should then focus should on organising campaigning and policy visits, helping with fundraising and organise phonebanking and other acts of solidarity from their own area.

In the seat where we already have Labour candidates fighting in a sea of blue, they need all hands on deck. Second, a list of swing marginals should be drawn up so MPs can get deep into Tory territory and start winning these constituencies before we even have a candidate in place. Each seat should have a detailed plan for funding, campaign days and staff. Labour groups such as Progress, Movement for Change and the Fabians could be helpful additions to capacity on the ground.

2. Twin boroughs and sitting MPs with key southern and eastern seats

Second, considering all the support that was focused on London for the 2012 mayoralty, in 2013 – a fallow election year in London – those 32 London borough parties should be twinned with each of the 35 south-eastern, south-western and eastern seats we lost in 2010. All of this with the sole focus of winning back much-needed county council seats in marginals that will decide who is in government after 2015.


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The fightback fundraiser kitemark can help free CLPs from central command and control

31/05/2012, 07:00:45 AM

by Peter Watt

The next election is going to be tight.  We all know that the polls are in our favour at the moment but in all likelihood they will be considerably closer come the start of the short campaign in 2015.  And along with death and taxes the only certainty in life is that elections cost a fortune.  In fact if it wasn’t for the occasional aberration (possibly in 1997 and definitely in 2005) then the other certainty is that the Tories significantly outspend Labour at elections.  If you take the 2010 election then the Tories spent £18m while Labour spent £8m!

Now let’s assume, quite reasonably, that Labour is still pretty broke at the next election.  Let’s also assume that the unpopularity of the Tories impacts on their funding a bit and that Labour is conversely able to raise a bit more.  But given this, it is an odds on assumption that the Tories will still outspend Labour once again.

And in a tight race, extra funds in the right places could really make a difference to the outcome.  Now we could sit around and hope that the parties sort out the issue of party funding in time for the next election.  But if a Labour victory depends on that, then then we are screwed.

Traditionally the Labour Party raises most of its money centrally.  That’s not to say this money isn’t raised locally because it clearly is.  But the bulk is raised centrally with the big trade union money and high-value donations going into the central campaign pot.

And then marginal seats are effectively subsidised in the long months leading up to the short campaign by the central pot.  With the marginal seats being expected to raise a fair old whack themselves of course.

Other local parties support the efforts in marginal seats by sending in activists and by not receiving as much central subsidy.  So a relatively large and professional central and regional campaign team ensures direct mail, leaflets, staff and so on is all targeted on the marginal seats.


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