Posts Tagged ‘Robert Cialdini’

Love thy Tory

19/03/2012, 07:00:01 AM

by Peter Goddard

Because I enjoy becoming maddeningly frustrated with other people’s stupidity I am a keen reader of the Guardian’s Comment Is Free (CiF) section.

On CiF over the last couple of years it appears that reasoned debate has become increasingly neglected in favour of vituperative attacks by all sides on all the others.

A five minute survey reveals “filthy free market scum” (Tories), “the scum of the Earth” (Labour) and “lickspittles” (Liberal Democrats).

And as the budget draws nearer, the temperature keeps rising.

All good fun, no doubt, but is it helpful?

From the perspective of what passes for everyday politics – I’m thinking prime minister’s questions, media interviews and press releases – the answer is “yes” (although perhaps without being quite so rude). This is because these events are not dialogues but showcases.

Ed Miliband will not rise to give the opposition response to the Budget on Wednesday hoping that maybe this time, this time he will finally succeed in changing Cameron and Osborne’s minds.


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