by Daniel Charelston-Downes
It doesn’t feel like there are a lot of positives to take from Rochester and Strood. UKIP claimed the seat and the Tories will feel a majority of just 2,920 is small enough for them to reclaim in the General Election. It will be Labour with just 16.8%, a fall of over 10 points on the 2010 election, that will feel they have lost the most out of a seat that they used to hold.
The UKIP victory in Rochester and Strood is a success that belongs to the media. The press has ensured that UKIP, Farage and Reckless have been pushed to the front of the public consciousness and have kept them there. After the ‘People Powered’ hustings on Tuesday it was clear that many were impressed by the eloquence and ability of the Labour candidate Naushabah Khan and that they were thoroughly underwhelmed by the real-life, live version of the UKIP demagogue Mark Reckless.
The question of how to win seats like Rochester and Strood has to focus on how Labour can both win the attention of the media and steer the debate. On the final days of the by-election the papers, internet and radio were all awash with the he-said, she-said snappings between UKIP and the Tories over who had the most reactionary supporters. You had to look very hard indeed to find anything on Naushabah’s policies and statements on the NHS in light of a local failing hospital or indeed her own views on immigration.
To win, Labour has to be part of a movement that engages in a real debate with UKIP. There is a great deal of petulance, particularly in the form of social media, surrounding criticism of Farage and his party. To brand Farage a Fascist or to say that all UKIP supporters are bigoted nutters misses the most integral issue of the Rochester and Strood by-election, and it was not immigration.
There is definitely a fear of immigration in Rochester and Strood, although the actual immigrant population is relatively low. High unemployment rates, particularly in Strood, and an erosion of British working class culture has led to mass disenfranchisement on a huge scale. Every time that Farage or Reckless say ‘let’s kick that lot out of Westminster, it’s time for real change’ with a pint in one hand and a fag in the other it does look to those marginalised by politics like real change. Crucially this means that when mainstream parties attack UKIP for being bigots or nutters it simply pushes people deeper into their arms.