Posts Tagged ‘slogan’

George Osborne is all slogan and no strategy

03/12/2012, 07:00:29 AM

by Dan McCurry

Their economic policy is from the 30s,

Their health policy is from the 40s,

Their education policy is from the 50s.

The electorate may be in the present, but the Tories are not.

They’re all old money, and no new blood,

More horse riding, than commuting,

More tractor, than hatchback,

More bone china, than chip wrapper,

The strange thing is that they could have been quite good. The most brilliantly targeted message to have emerged from politics in recent times, was George Osborne’s, “we’re all in this together”

In just five words it encapsulated teamwork, fairness and duty, in order to overcome our problems. But it was a slogan, rather than a strategy. If it were a strategy, then they wouldn’t have increased taxes for the poor and decreased them for the rich. If they had been fair to all, then this government would not be the architects of omnishambles, they would be the builders of Jerusalem.

It’s quite baffling that they came so close to being a successful government; that the strategy was right there in their hands, but somehow they just couldn’t follow it through. The problem is that they only have experience of their own narrow clique. They seem to have little or no experience of the world outside of Westminster and Bullingdon.


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