by Tom Clements
I still remember the agony of the 2015 exit poll with vivid horror. The chiming of Big Ben leading to David Cameron and the words ‘Largest Party’ winded me; and then David Dimbleby’s confirmation of the projected number of Labour seats knocked me to the ground. I hadn’t given up hope until the result of South Swindon was announced showing that the Tories had done more than enough to continue to govern.
Dazed and confused, it took me a while to process the result before starting to think about what factor could possibly explain it. It wasn’t until I watched that week’s Gogglebox election special that I could start to understand why Labour had been so decisively rejected in 2015.
From the Leader’s Question Time event in Leeds, they saw a voter ask Ed whether he thought New Labour had spent too much. When Ed replied that he didn’t, despite some grumbles from the audience, I barely batted an eyelid.
But on the Gogglebox sofas, family after family spluttered their disbelief. Whatever the validity of the coalition government’s argument about the public debt, it had clearly stuck Miliband and Labour as being economically profligate defecit deniers. And in the stark light of the disastrous election result, the realisation hit me that this is what people had thought all along and we had been unwilling to counter it.
Whether or not we would learn from this has been low on the list of problems facing the Party since 2015 so I hadn’t given it much thought.
Until recently.
Hearing Corbyn, Starmer and other favourites of the front bench struggle through explaining the Party’s Brexit policy, I felt a familiar dread. Upon hearing the dear leader proclaim that his plan is “clear and simple” brought me out in a cold sweat.
Unless Labour establishes a clear, coherent and easily explainable position on the key issue of this election, then we will be facing a similar Gogglebox moment. And, even though it has been plain to many for some time, now that the definitely, maybe plan has been exposed to the public, the penny might finally drop.
So Labour needs to get real on its Brexit indecision and establish a clear plan.
Firstly, they need to publish their proposed deal. Despite the embarrassment of the Ed Stone and shadow budget in 1992, if we are to be taken seriously on Brexit then it is the least we can do. We need to explain why we believe in maintaining the custom’s union and keeping strong ties with the EU.
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