Posts Tagged ‘tracking polls’

Labour’s Nothing Year

23/09/2011, 08:59:27 AM

by Atul Hatwal

“Nothing ever happens, nothing happens at all, the needle returns to the start of the song and we all sing along like before. And we’ll all be lonely tonight and lonely tomorrow”

While I was looking at the latest polling earlier this week, this melancholic eighties gem, Nothing Ever Happens, by Del Amitri, came on the radio. It couldn’t have been more appropriate.

At the start of the year in this column I highlighted Labour’s poll challenge by tracking responses to three specific questions asked intermittently by YouGov in their daily and weekly polls.

These questions go beneath headline voting intentions to examine voters’ attitudes on what are likely to be defining issues at the next election.

They chart three things – first, how the public feel the government is hitting them in the wallet; second, their view of how the government is cutting the deficit and third, who they prefer as a leader – David Cameron or Ed Miliband.

The answers over the past nine months have involved hundreds of thousands of responses and reveal that the entire Labour party might as well have not turned up for work this year.

Nothing has happened. Nothing has happened at all.

The wallet line tracks voters’ financial self-interest. Because it focuses on peoples’ perceptions of their own financial future, it gives quite a different perspective to the general doom and gloom about the economic position.


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