In the district elections of 2007, a team of just four activists helped to secure a Labour victory within a safe rural Tory seat never before held by Labour. We saw a 44% increase in the Labour vote since the last time the seat was contested in 2003.
It would be easy to be overly triumphant, and to make claims that ‘all local campaigns should be run like this’. In fact, we followed the general campaigning guidance issued from the Labour party centrally and regionally. But we do believe that other specific lessons might be learned from what we managed to achieve.
First, we had a different approach to the press. The standard Labour campaigning message is that all opportunities to raise the profile of the party, and especially the candidate in the local press should be seized. In the Bickerstaffe campaign this was not done, and there were no press releases or calls to the press of any kind.