Posts Tagged ‘1997 general election’

When David Evans was North West party director, trade unions were at the heart of his transformation of the region

25/05/2020, 10:16:56 AM

by John Mann

I was appointed by the unions in 1995 to co-ordinate the union links with the Labour Party and act as national union organiser for the 1997 General Election. Soon after starting David Evans was appointed regional director for the Labour Party in the North West.

Union organisation was coordinated regionally and union traditions and strength varied significantly across the countries.

By early agreement with Tony Blair and his General Secretary Tom Sawyer, the unions agreed to prioritise delivering Labour victories in Labours target 90 seats. In some strong union areas like the North West there were only four seats to target. In the North West there were more than a dozen, located in the smaller Lancashire town battlegrounds.

David Evans was at the heart of union involvement, but he had particular structural difficulties, more so than other regions.

The union heartlands were very strong, in Liverpool, Manchester, but also strong industrial towns around Ellesmere port, Widnes and St Helens, making the power bases of the unions the safe LabourĀ  seats.

The North West tradition was locality, with key union figures providing people and money for those stronghold areas and with sitting MPs usually having very strong connections. Many were former union workplace convenors and part of the union powerbase themselves.

Evans had to negotiate through this, telling lifelong union activists and MPs that they would not get the level of support they had always relied on as it was being funnelled into the target seats. It was a battle for hearts and minds and skilled negotiations. Evans mastered both.

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