Posts Tagged ‘celebrity endorsement’

If celebrity endorsers come in for stick, will they put themselves forward in future?

02/04/2015, 04:13:06 PM

Here’s a question. Does the inevitable takedown of a third party endorsement during an election campaign still make the original endorsement worthwhile?

Just look what’s happened this week.

Monday saw Labour’s first election broadcast, fronted by actor Martin Freeman. The Office star subsequently found himself weighed and measured for sending his children to a school “which charges up to £12,669 a year” while rehashing a story about his partner’s bankruptcy, despite Freeman being worth “more than £10million.”

Next came the Tories’ endorsement from 100 business leaders yesterday. Many were accused of being heartless capitalist storm troopers, warding off any threat to their wealth from Labour’s mansion tax or proposed 50p top rate.

Then, last night, Labour put out its own list of endorsers, hours after it ran with its pledge to outlaw zero hours contracts. Cue this morning’s inevitable revelation that some of them have feet of clay, with the designer, Wayne Hemmingway, ‘exposed’ for making use of unpaid interns.

Freeman presumably sees no contradiction between his personal fortune and backing a redistributive Labour party – and probably regards media coverage to the contrary as a noxious invasion of his privacy.

Doubtless, business leaders seeing their motives traduced and financial affairs spread across the newspapers agree.

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