Posts Tagged ‘Condition of Britain’

How Labour is losing the battle for media relevance

26/06/2014, 07:00:08 AM

by Atul Hatwal

Last week Ed Miliband, gave a major policy speech at the IPPR. One of the biggest of his leadership. The Labour party mounted a significant press operation around it: there was the mandatory trail to the Guardian the previous night, lots of morning chatter on Twitter among Milibelievers about what a big deal this all was with shadow ministers deployed to comment immediately following the speech.

But within two hours of Ed Miliband finishing his Q&A, the story was elsewhere. Rather than discuss the deeper policy or electoral ramifications of the intervention, the media’s attention was captivated by something else entirely: owls.

The Labour party’s twitter account was hacked with this tweet going out.

Owl Tweet

The rest is history. An analysis completed for Uncut by Twitter analytics experts, of tweets by the Westminster media (lobby, press gallery, columnists, political reporters and bloggers) illustrates the extent to which this one rogue tweet overshadowed the big Miliband speech.

From the point Ed Miliband stopped talking, to the end of the day, there were over double the number of media tweets about owls compared to Ed Miliband’s IPPR speech.

Owls vs Ed

By the early evening, loyalist MPs were having to use the owls meme to crowbar Ed Miliband’s speech back into the Westminster conversation.

(more…)

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