by Dan Hodges
I’m starting to feel sorry for the Yes campaign. Genuinely. They’ve got some good staffers. People with a sincere commitment to their cause.
But they haven’t got a prayer. And the reason they haven’t got a prayer is too many of their own supporters don’t actually care whether they win or they lose.
Watching the Yes campaign from afar is like watching the Labour party in the late eighties. By then, the harder edges of dogma and ideology had been blunted. There was a realisation that the principle meant little without power. But while there was an intellectual acceptance of the need to secure office, the hunger was lacking. We wanted to win. But not quite enough.
It’s the same with those who are supposedly fighting for a change in our voting system. They’re not actually fighting at all. They’re pontificating. Posturing. Striking a pose.
Get hold of yesterday’s Guardian leader. “Reformists have just 16 days to transform things”, it warns, “by countering a campaign of unremitting negativity, whose garish posters are explicit in saying that because the NHS matters, democracy doesn’t, and carry the implicit message ‘vote no or the baby gets it’”.
It then points out, “Dismal as the pitch is, it is making in-roads”. No shit Sherlock. You mean negative campaigning actually works? Who’da thunk it? (more…)