by David Ward
It’s a well-known finding from psychology that people care more about losing a pound they already have than they do about gaining a new one. There’s a reason that relatively well-off pensioners are still upset about losing their Winter Fuel Allowance, and it’s the same reason pensioners still receive the Christmas bonus every year that Edward Heath introduced as a one-off gift in 1972.
Kemi Badenoch’s recent travails suggest that the opposition may soon face a similar dilemma.
The leadership candidate is quite reasonably trying boost her credentials in the contest by taking the fight to her Labour opposite number in the Commons, Angela Rayner.
So it might seem almost a gift to Ms Badenoch that Angela Rayner is closely associated with Labour’s proposed workplace reforms which aim make parental leave, sick pay and other protections available from day 1, strengthen statutory sick pay, and make flexible working the default option from day 1. Badenoch can attack them as ‘anti-business’ with support from the right-leaning press, and make broader points about her values.
Yet as Ms Badenoch found ahead of her party conference, if you make the argument that supporting workers to have flexible hours and conditions is a problem you will be asked what the right level should be, or if there any other workplace entitlements you would change.