By Jack Lesgrin
No one forgets, even if you regret (the crap)
It’s hardly up there with “do you remember where you were when Kennedy was assassinated/for the moon landing/on 9-11”, but readers of a certain vintage will recall their shock, perhaps sprinkled with a pinch of ‘there but for the grace of God go I’ voyeurism at jewellery retailer Gerald Ratner’s infamous 1991 speech to the Institute of Directors in which he uttered the immortal line that led to the collapse of his company: “We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, ‘How can you sell this for such a low price?’, I say, ‘because it’s total crap’”.
Last week, Mr Ratner issued a rather moving tweet, writing “It is 30 years today when I made ‘that’ speech. It seems like yesterday. I wish it was tomorrow. I would cancel it.” What is it about certain gaffes that capture the public’s attention and persist for years, or even decades, while others that might be regarded as worse by any objective analysis, are overlooked? The 30th anniversary of the Ratner speech fell during the week of the tenth anniversary of ‘Ed Balls Day’ (28 April), in which thousands of Twitter users re-enact how the then Shadow Chancellor accidentally tweeted his own name while reportedly attempting to search for an article about himself. It caught the popular imagination, for comedic reasons, and this year’s ‘day’ was even reported by The New York Times no less.
While we’re on the subject of gaffes by Labour politicians that linger on in the public’s imagination, I’m reminded of the cringe-making letter that Labour’s then Chief Secretary to the Treasury Liam Byrne left on his desk for his successor after the 2010 general election, stating simply “I’m afraid there is no money.” David Cameron carried a facsimile of the letter around with him for years to come to twist the knife about alleged Labour profligacy.
