by Atul Hatwal
It’s the hope that kills. That’s what large sections of the Labour party are about to find out. I certainly did in 1992. Now, as then, the Tories are accused of being in the gutter. Now, as then, several of the headline polls flatter. And a few weeks from now, as then, Labour will be left to wonder how it all went wrong.
Yesterday, while Twitter was rapt with Ed Miliband’s rising ratings in Survation’s latest poll, a more apposite survey went without comment. The Sun’s YouGov poll, which asked who voters’ preferred as PM – Cameron or Miliband – found 40% opting for David Cameron and 24% for Ed Miliband.
Elections are a comparative choice. Only those questions which force voters to make a choice between the applicants for the job on offer, approximate the electoral decision-making process. Polls such as Survation’s, which ask questions on approval vs disapproval are better at capturing the public’s views of a leader’s performance relative to their past perceptions of that politician.
Some good days for a historically poorly rated leader could result in quite a bounce. Vice versa for a leader traditionally well regarded who stumbles.
This is what happened yesterday with Survation. On Tuesday, when the poll was conducted, Ed Miliband did well while David Cameron and the Tories looked awful defending non-doms.
But as James Kirkup astutely highlighted, while the public stand with Labour on the issue of non-doms, few votes will be switched. The perception of Labour as more committed to fairness is well established. As is the Tories’ penchant for backing the wealthy elite.
All of this has already been baked into voters’ perceptions. Which is why, when forced to choose between the two on preference for prime minister, those self-same voters, who will have seen an improved Ed Miliband over recent days, would still opt for David Cameron by double digits – a majority that has remained stubbornly in place for years.
A few weeks from now, Thursday’s excitement will seem like yet another cruel false dawn. Rather than being viewed, in the words of an excitable Guardian splash as the “day the polls turned,” the focus will be on the Tories much derided mud-slinging strategy as a tactically telling intervention.
Michael Fallon and his Tory colleagues have been castigated for gutter politics with their emphasis on Ed Miliband’s conflict with his brother and patently ludicrous claims about Labour abandoning Trident. As news of the positive polls broke, the Labour Twittersphere was convinced that the Tory attacks were the last desperate act of a flailing campaign.
The Conservative’s onslaught was exactly the type of behaviour which alienates the public from politics. But parties, all parties, habitually engage in these types of attacks because they work.
The objectives of yesterday’s seemingly random act of political ABH were threefold.
