by Atul Hatwal
Step back for a moment. There’s lots going on in politics with the welfare and health reform debates raging, and it’s easy to lose sight of the big picture. Now, ask yourself this question :– what’s Labour’s narrative on the Tories?
What is the common thread that runs through Labour’s positions on these two issues; ties them together and explains to voters why the Tories are wrong.
In politics it’s easy to lurch from issue to issue and get sucked into the detail of the day to day battle. Like a primary school game of football there’s a scrum of politicos, journalists, bloggers and tweeters charging around the Westminster pitch en masse chasing the day’s story.
But out there in the real world, voters aren’t players in the micro-drama of news cycle politics. They aren’t interested in the minutiae that concerns the political class, life’s too short. They are spectators, with at best a passing interest in the game on the pitch.
The majority will have opinions on issues like health or welfare reform but what matters most is how a party’s various policies combine in a to give a clear idea of what they stand for, and equally importantly, why the other side are the wrong choice.
The big picture.
So back to the question, what’s Labour’s narrative to frame the Tory picture?
