Posts Tagged ‘leaflet’

The greatest trick the devil ever played

14/07/2010, 01:34:31 PM

Looks like Michael Ashcroft’s cash hasn’t reached Walsall. The re-run of the Bloxwich West by-election will take place tomorrow, and the poor cash-strapped Tory candidate has had to re-use her leaflets from May 6. Good for her you might say, saving on paper, and after all the only thing that needed to be changed on the front page was the date.

But it’s not just the council candidate who is cash strapped. After Michael Gove took his knife to the Building Schools for the Future programme Walsall schools are cash-strapped too. Luckily for the council candidate you can gloss over the loss of £200million schools investment you were previously claiming credit for, that you’re government has just pulled, with some subtle editing. Click on the picture below to see the Tories make that investment disappear. Now that’s magic.

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Jude Hanlon looks through the letterbox

19/05/2010, 11:05:51 AM

As well as being political activists my husband and I run our own computer support company. Recently we’ve been doing a lot of research into effective and unusual marketing techniques, and we’ve been exploring the crossover between business and political marketing.

The two problems with political marketing are getting it picked up – then getting it read. And then having enough credibility and persuasion in your content to get the reader to vote for you, and then getting the rest of their household to vote for you as well.

This spring the big hurdles were “they’re all the same” and “we never see anyone”, along with the general ennui which always underlies local elections. (more…)

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