Much has been said on this site and others about communicating with our core constituency in a language they can understand. So thought I’d have a crack at explaining the second-most interesting contest going on at the moment in terms of the first.

True, there aren’t 32 contenders in the Labour leadership contest, but there are parallels with the world cup.

Whichever team wins the football, though, it is unlikely to have much of an impact on your life or anybody you know. Even England winning will only have a fleeting impact, mainly a stinking hangover on July 12th.

Our eventual choice of leader, though, could mean the difference between 5 years of a Tory government or 10, or even more. (more…)