Posts Tagged ‘party political broadcast’

Labour’s latest party political broadcast is an incoherent mess

18/02/2016, 06:42:57 PM

by James Goldstone

Labour’s latest party political broadcast is a double tragedy; it highlights the hardship felt by many families today while also demonstrating a complete lack of understanding of why we lost the last election.

Released on the same day that figures showed UK unemployment has hit a ten year low, the five minute video makes the case that Britain’s economy isn’t working and people are being failed by the Tories. Sound familiar?

With a slew of elections coming up in in less than 80 days, it appears that team Corbyn would like to make these races into a referendum on Cameron and Osborne’s handling of the economy. The problem is that the Tories currently hold a two to one advantage over Labour on who is more trusted to run the economy – the same ratio they enjoyed at the last general election.

It is difficult to understand Labour’s thinking on this strategy. My guess is they believe that the economic suffering of many in society has not been pressed hard enough to the electorate and, much like Corbyn’s own PMQ style, have sought to make the case using real life case studies.

The case studies in the video are highly sympathetic and they represent hundreds of thousands of others across the country who do everything right but still struggle to make ends meet. But this shouldn’t be a revelation to voters as dozens of case studies like this were featured in Labour campaigns during the general election and they failed to bring about a Labour government.

There is the issue of blame. Many voters from all backgrounds believe, rightly or wrongly, that profligate Labour spending is the root cause of much of these difficulties. If you subscribe to this view then the video becomes an advert of why you should avoid voting for Labour.

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