Posts Tagged ‘pledge card’

Jack Lesgrin’s week: Time for pledges not pamphlets Keir

25/09/2021, 10:05:21 PM

by Jack Lesgrin

Time for pledges not pamphlets Keir

This week Labour leader Keir Starmer published a 14,000 word essay. My immediate thought was that this risks getting us into ‘longest suicide note in history’ territory (after the labour manifesto of 1983 was so described by a Gerald Kaufman). Maybe he should have spent a bit more time inspecting plans for internal party reform than writing this opus.

Do Sir K’s PR advisors not think through the optics of such news? Perhaps the strategy is to set expectations so low that a grateful public will be relieved when instead of having to read 14,000 words they hear a few soundbites on the news?

Or is it an authenticity strategy: it worked for Jeremy Corbyn after all. I recall much hyperbole from MPs I know, as well as normally sensible activists, coming back from Corbyn rallies satiated with the industrial strength Kool-Aid dispensed both by cults and political leaders who tell their supporters what they want to hear, no matter how magical.

But the essay story projects the kind of authenticity that reinforces negative stereotypes of scholarly intellectual debate among and for socialists.

If the rise of Mr B Johnson has taught us anything, it is that the next election will not be won or lost on the intellectual coherence of an exceedingly long Master’s thesis.

Perhaps one or two other lessons might be learnt, and rapidly, if we are to have any hope of winning the next election. The first is that people want to hear what labour will actually do about any given issue. Not why the Tories are wicked, but how Labour would do things better. It’s a simple concept that is often lost by oppositions.

Then they want to hear an optimistic vision, set out in a clearly understandable narrative that tells a credible story about why voting labour is better for them and for the whole country, underpinned with policies that validate this.

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