Posts Tagged ‘Political advertising’

Whatever happened to the good old election poster?

03/06/2017, 02:32:56 PM

by Lucy Ashton

Once upon a time our streets would have been ablaze with colourful orange triangles, lurid yellow and red squares and true blue garden stakes. But now, while people are quick to add a twibbon to their twitter profile or a flag to their Facebook picture, the humble election poster has fallen out of fashion.

When I was a kid in the 1980s, I used to help out in election campaigns and we would order posters by the boxful. They were probably one of the biggest election expenses and people very often wanted two or three for their garden, bedroom window and car as they proudly declared their allegiance.

By the 1990s, I was working as a journalist and posters were still popular. I remember writing photo stories where whole streets were decked out in one colour, or married couples had rival stakes in the garden.

Even a few years ago, I could name streets in Sheffield where you could find a swathe of Labour posters in a row or a clutch of Lib Dem triangles.

And then, quite suddenly, election posters seemed to fall out of fashion. It seems normal to lambast friends on Facebook over Brexit and for complete strangers to hurl abuse on Twitter, but admit how you’re voting in an election? That’s a step too far.

People have mixed feelings about them.

Conservative supporter Mike Love stopped putting up posters after a spate of vandalism. “I displayed a Tory poster in my garden in 1987 and someone set fire to it. I’ve tended not to display them since.”

Chris Shaw, a floating voter, says he did once display a Green Party parish council one. But would he display one now? “No way. I’ve traditionally been a shy Tory. I’m considering switching from May but would be embarrassed by a Labour poster.”

For Linda Lefevre, it wouldn’t be a proper election without a few posters. She said: “I display one on our front window as it’s traditional and adds excitement. I hope it will encourage neighbours to get involved and vote.”

Linda does need to impress a certain neighbour though: “We live opposite Ed Miliband, who also has a poster, as do our two next door neighbours.”

I remember my dad strategically placing one of our election poster by the back wall so it looked as though it was in our neighbour’s garden. Scott Barton – who took the photo with this blog – spotted this house in Sheffield. “This was the same back garden so I guess they’ll have to agree to disagree,” he said.

So if the poster has fallen by the wayside, along with loud hailers on cars and giant rosettes, elections will seem that bit more drab compared to the colourful campaigns of the past.

Lucy Ashton is a journalist and former regional newspaper Political Editor

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