Posts Tagged ‘public perception’

The real impact of the budget on the public

22/03/2012, 07:00:14 AM

by Peter Watt

The thing about big political events is that they generally aren’t big events in the same way that, say big sporting events or a royal wedding are.  The latter are things that most people are aware of and that get people talking.  Big political events generally do neither.  But they certainly feel like really big events if you are a political junkie or you are working inside the political world.

I can remember when Labour Party HQ used to buy all of the staff ice-creams on budget day; it was a bit of a tradition.  In the weeks building up to the day itself there would be mounting excitement.  Briefings were prepared and printers were primed to start printing materials within minutes of the end of the budget so that local campaigners were ready for their weekends work. Because the point was that budgets were big, game-changing, or game re-enforcing events.

Except looking back, they generally weren’t, and very little actually changed.  The polls might blip but they soon blipped back to where they were before.

And I was reminded of this yesterday; because I, along with every other political obsessive, had enjoyed this last week.  The NHS Bill skirmishes and the budget briefing.  Both had left us all with plenty to read, discuss and tweet about.

(more…)

Facebook Twitter Digg Delicious StumbleUpon