by Mike Amesbury
Unity, discipline, being on message (with a coherent message), self-belief and a vision of hope are essential ingredients of a winning campaign. Over the last week a small and cowardly bunch of Labour MPs seem to be suffering from a collective dose of amnesia.
Take your minds back to the wilderness years of 18 years of opposition, the self-indulgent politics of many in our ranks and our disastrous elections campaigns of the 1980s and early 90s. These were characterised by regular mishaps, media briefings and counter briefings; with shadow ministers contradicting each other and untimely sniping about our own leadership.
Not only were we letting ourselves down, more importantly we let our supporters, potential supporters and nation suffer the consequences of Thatcherism. Please, please, wake up and smell the coffee and don’t do this again.
I, for one, am pretty determined to cheer on every Tory and Lib Dem defeat throughout the night of the 7th May 2015 and the early hours of the 8th. I don’t want to mark the day after my 46th birthday with pictures of this Prime Minister Cameron all over media, I don’t want another four years of him unleashing further hell on our nation.
For all its faults, (and there were quite a few) the Blair years were known for professional and disciplined campaigns – 1997, 2001, and 2005 (give or take the odd punch from John Prescott).
The harsh lessons of the wilderness years became engrained in the DNA of the Labour party. The electorate does not like disunity. A common joke amongst officials (of which I was one) and front benchers were references to Peter Mandelson instructing us to “breathe in and breathe out”.
Call me old fashioned if you will, but I have always been keen on winning elections in order to implement a Labour manifesto. We won an unprecedented three successive Labour victories, built a record amount of new schools and hospitals, introduced the minimum wage and implemented measures such as tax credits while reducing child poverty. This discipline combined with staying on a Labour message is needed now more than ever.
A Labour message that talks about, saving the NHS, building a million new homes, increasing the minimum wage, scrapping the bedroom tax, freezing energy bills and creating a responsible and fair economy for all. These are the only briefings that I want to hear as an activist.
Start breathing it in and out over the coming months, in the media, at public meetings and on the doorstep. Let us fight to be the country we should be, one that is prosperous and fair for all, one that offers my young son better opportunities than I had. For this we need a Labour prime minister making that victory speech on the 8thMay 2015.
Mike Amesbury is a Manchester City Councillor, a National Policy Forum Rep and former Labour North West Regional Official