by Kevin Meagher
Well, no-one quite saw that coming. Labour’s better-than-expected win in Oldham West and Royton last night defied doom-mongers (myself included) who thought it would be a close-run thing.
In the end, Labour’s Jim McMahon romped home impressively, winning 62 per cent of the vote and a fulsome 10,722 majority.
Part of the reason lies with McMahon himself, the leader of the council and a working-class son of the town. The campaign played heavily on his local connections and credibility, pointedly avoiding Jeremy Corbyn and Westminster controversies.
The scale of the result highlights two abiding truisms for Labour.
First, the party’s ethnic support simply won’t touch UKIP and with the Conservatives and Lib Dems out of contention (despite the fact they ran the council a decade ago), it stays loyal. However, the same goes for many traditional White working-class voters too. Electoral traditional is engrained in places like Oldham.
Yes, many were flirting with UKIP, or agreed with them on issues like immigration, (a sentiment confirmed by Labour canvassers), but they didn’t make the switch in the numbers UKIP and many commentators thought they would.
That’s not to say there aren’t lots of disgruntled Labour voters in Oldham. There are, and many of the journalists predicting a tight result will have met many of them. But tribal loyalties run deep here.
Perhaps there was also something wrong with the tone of UKIP’s campaign. Northern working-class voters have a different temperament to the Southern English. (Perhaps they are less jingoistic?) This is a gut feel rather than anything empirical, but the sour tone of UKIP’s campaign against Jeremy Corbyn probably didn’t chime with them.








