Web guru Jon Bounds on Jim Garner’s social media campaign

Styling himself the ‘choice candidate’, the new MP for South Luxton and Wetfield is honest: “the Labour Party […] is on its arse“, he says, flanked not by hangers-on and Sky News flunkies but by the real grassroots. And some trees, too.

From a standing start, the Jim Garner for Labour leader campaign has taken the social web by storm in the space of a quiet Bank Holiday, with Garner himself answering questions on Twitter and opening up on YouTube.

They haven’t had time to connect up the Flickr stream yet, but it’s all part of the open, beta, transparent Nuevo Labour #teamJim ethos.

The quick success of Garner’s campaign is the inevitable result of the race to the womb; for someone with no history of having made decisions, taken positions, or held views… except on Twirls. Which Jim Garner definitely doesn’t like.

Every other candidate has a background which they either need to talk around or gloss over.  Except Garner.  He is possibly the greatest example of what has passed for change in British politics over the last few years.

And with no substance or policy, he’s a candidate that everyone can believe in — say nothing and you can say nothing wrong.

And say nothing on the Internet and you can fool yourself that you’re saying it to everyone.

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