by Atul Hatwal
The full analysis of these polling figures is in a new book “Labour’s Reset: The Path Back to Power” released this week. Click here to download it. The book looks at the barriers for voters in picking Labour, what the party can do in opposition to tackle these issues and the type of policy platform that would attract switchers to Labour at the election
Exclusive polling conducted for Labour Uncut by Yonder (the new name for Populus) has revealed that a majority of swing voters believe their household finances will be worse under a Conservative government compared to a Labour government.
Traditionally, the Conservatives have won the electoral war of the wallet with voters tending to believe their personal finances will be better off under the Tories than Labour, even when Labour is in the ascendant.
However, this latest polling shows that there’s an 11% majority, 46% to 35% among prospective Labour switchers that disagreed with the statement “I think my household will be better off under the Conservatives than Labour”
