by Dan McCurry
So YouGov tell us that Ed Miliband is regarded as “honest but untrustworthy”? What to make of it all? I’m sure his speech on Thursday will sort out all the confusion. What I think he need is to show us what he stands for.
There has been recent comment about whether Labour should reveal it’s policies, with Alan Johnson arguing that Miliband has already “shown too much leg”. Others, including myself, argue that a lack of openness creates a lack of trust. We’re both right and wrong. The confusion is in the distinction between policy, and aims/values.
The media always demand to know what the policies are, but the public want to know what the aims and values are. Policies are a list of promises while aims and values represent what we care about and what kind of a world we want to live in. It’s our aims and values to stick up for the small guy. It’s the aims and values of the Tories to stick up for big business and lobbyists.
Both parties try to present aims and values through slogans. The Tories say “We’re all in this together”, while Labour talk of “One Nation”. The Tory slogan is better because it’s about their intention to reduce the deficit. Ours was created as an attack on Tory hypocrisy, but has since been shown to mean little else.
It seems to me that Ed Miliband is forever working on the manifesto, instead of communicating what he stands for. Welfare is an obvious example. He chose to rise to the bait when Cameron challenged him on welfare, but then failed to put a lid on things when the “bedroom tax” got out of control.










